Currents (May 7, 1999; Vol. 9, No. 8)

              News
A conference on the arts and
cultures of India promises to
bring leading scholars, Indian
music, a film screening, and
exhibitions of photography,
art, and puppetry to UCSC
later this month. See page 3.
Digest
This year's Banana Slug Spring
Fair drew more than 6,000
prospective students, parents,
alumni, and friends to the
campus—a record attendance
for UCSC's annual open house.
See photos, page 10.
UNIVERSITY    OF    CALIFORNIA,    SANTA    CRUZ
Calendar
Live bluegrass, tours of the
UCSC Farm, and—of course—
plenty of strawberry shortcake
all add up to a good time at
the Farm's annual Strawberry
Shortcake Festival on
Wednesday, May 19. Page 7.
VOL. 9, No. 8
Published monthly by the Office of Public Information for the campus community
May 7,1999
UC Santa Cruz contracts to purchase Terrace Point land
Wells Fargo Bank
agrees to sell property
By Elizabeth M. Irwin and
Kathleen Shilkret
epresentatives of UCSC and
Wells Fatgo Bank have
announced an agreement to
begin the process leading to
UCSC's acquisition of
approximately 55 acres adjacent to
the campus's Joseph M. Long Marine
Laboratory and the new Marine
Discovery Centet at Younger Lagoon
near Natutal Bridges State Beach.
It is expected that UCSC will
permanently protect the wetlands
and some othet pottions of the site,
possibly as a natural reserve.
Although UCSC has not developed
plans for the remainder of the site,
other potential uses of the land
would include development of ocean
and coastal research facilities and
Chancellor Greenwood, on the Terrace Point property
possibly some complementary
housing. In addition, there is
discussion of the development of a
science park for children that would
augment the educational programs
slated for the UCSC Marine
Discovery Center.
"This is a very positive decision
for everyone," notes Chancellor
Greenwood. "UC Santa Cruz
welcomes the oppottunity to enhance
our existing coastal research and
teaching resources, and at the same
time, we take seriously the
responsibility for careful stewardship
of this unique property. This
acquisition advances our prospects
fot new research partnerships, and it
allows as-yet unexplored options for
new service to our community."
Until tecently, Wells Fargo had
proposed development of the
property for a mix of research and
housing under the General Plan of
the city of Santa Cruz.
"We're excited about having
come to an agreemenr on rhe transfer
of this beautiful land to the
universiry," said Arlene Jacobson,
Santa Ctuz market ptesident for
Wells Fargo.
Several government officials have
commented on the news. Santa Ctuz
Mayor Katherine Beiers stated, "I
want to congratulate UCSC on its
purchase of the Terrace Point
property. Chancellor Greenwood has
assured me that the university will
work closely with the city of Santa
Ctuz in the course of developing a
new plan for the properry. The city
See Terrace Point, back page
Psychology's
'Nobel Prize' goes
to UCSC professor
By Jennifer McNulty
nyone who has taken an
introductory psychology
class or read a best-selling
self-help book has been
touched by the work of
Elliot Aronson, a man whose
research has fundamentally
shaped our knowledge of what
motivates human behavior.
From cognitive dissonance to
the causes of interpersonal
attraction, Aronson's research has
pushed the envelope, often
challenging established theories
and always addressing important
social problems, including
prejudice reduction, energy
See Aronson, back page
Breakfast at UCSC
part of Bike Week
festivities
here may be no such thing as
a free lunch, but there is a
free breakfast—for anyone
who leaves their cars at home
on Bike to Work/School Day
on Thursday, May 20.
UCSC will serve Odwalla juice,
local muffins, Beckmann's
cinnamon rolls,
Cliff Bars, and
coffee at the
UCSC Student
Center from 6:30
to 9:30 A.M. for
the 12th annual Bike to
Work/School Day. Free mini
tune-ups for riders' bicycles will
also be offered.
The free breakfast—offered
at a number of sites across the
county—is just a taste of the many
events taking place for the newly
renamed Bike Week, which
UCSC's Transportation and
Parking Services helps sponsor.
Also on tap for the week are
bicycle rides, bike-maintenance
classes, social gatherings, and a
parade. The following are a few
other highlights:
• Monday, May 17: Living
without the Car: Bicycle
Transportation in Santa Cruz.
UCSC associate professor of
computer engineering Kevin
Karplus and Keresha Durham will
discuss the joys of living without a
car and what it takes to be car-free
in Santa Cruz. Patagonia, 415
River St., Santa Cruz, 6 P.M.
• Friday, May 21: Bike-
Away-from-Work Party.
Celebrate the end of the work
week with the Santa Cruz cycling
community.
Features live
music, door
prizes, food,
raffles, and Bike
Week Awards.
Front Street
Pub, 516 Front
Street, Santa Cruz, 6-10 P.M.
• Saturday, May 22: The
Human Powered-Parade and
Big Air Fair. Parade starts at
10:30 A.M. at Spokesman Bicycle,
231 Cathcart St., Santa Cruz. The
fair takes place from noon to 4 P.M.
at the same location.
For more information about
these and other events or for
additional breakfast sites, go to
the Bike Week Web site at
www.bike2work.com or call
423-3773.
Donations from four alumni classes generate $230,000
By Francine Tyler
he generosity of four classes of
UCSC graduates has generated
nearly a quarter of a million
dollars for rhe UCSC Alumni
Association Scholarship Fund
and other campus programs.
Represenratives of the classes of
'69 (UCSC's pioneer class), 74, 79,
and '94 presenred checks rotaling
$180,000 to Executive Vice
Chancellor John Simpson at an all-
alumni reunion luncheon on April
17. The UCSC Alumni Association
added $50,000 to the gifts in the
form of a challenge grant, producing
a total of $230,000. The luncheon
took place in the dining hall of
Porrer College during UCSC's annual
Banana Slug Spring Fair celebration.
"I want to thank all alumni,
particularly the Pioneers and the
classes of 1974,1979, and 1994, for
their remarkable support of this
campus and its students," said
Simpson, who accepted the class gifts
on behalf of Chancellor Greenwood.
"It is so wonderful that while
celebrating the time you shared as
students at UCSC, you have chosen
to support today's students, who
follow in your footsteps."
The alumni classes made
donations as follows: The class of '69
Participating in the check-presentation ceremony are (l—r): Michael Twombly (Cowell '69),
David Graves (Crown '74), EVC John Simpson, Alumni Association president Steve
Klein, Ronna Perelson (Porter '79), and Dobro Goodale (Kresge '94).
raised $64,094, including an
additional $5,000 gift made at the
luncheon itself; the class of 74 raised
$71,793; the class of 79 raised
$36,350; and the class of 1994 raised
$9,640. The campaigns will continue
until June 30.
Some $140,000 of the $230,000
gift will go to the UCSC Alumni
Association Scholarship Fund, which
provides support to students who
have financial need, said Steve Klein,
president of the Alumni Association.
Approximately $90,000 will benefit
other areas on campus such as college
programs and academic divisions.
The gift brings the scholarship
fond within reach of $700,000, and
almost three-quarters of the way to
the Alumni Association's goal of
establishing a permanent endowment
of $1 million. The fund awarded ten
$2,500 scholarships this academic
year. This year's gift effort was
organized by the Development
Committee of the Alumni Association
Council, class volunteers, and the
Office of Annual and Special Gifts.
Currents / May 7,1999